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Making book on Judaica

Israeli publishers seek U.S. niche by turning to local authors

 
 
 

From Bibles to novels, English-language Judaica from Israel accounts for much of the inventory on American Jewish bookstore shelves.

A case in point: For the first time in his 27-book run, Rabbi Shmuley Boteach has chosen to work with an Israeli publisher: Gefen will produce the Englewood writer’s forthcoming book, “Kosher Jesus.”

Shoppers at the Feb. 5-26 Seforim Sale at Yeshiva University, the largest Jewish book sale in North America, will find Israeli publishers well represented.

Rabbi Yaacov Haber, a former Monsey pulpit rabbi and co-founder of the year-old Mosaica Press in Jerusalem, says there are practical and emotional reasons for this trend.

“Israel has become like the Jewish India: If you want to get something done professionally for much less money, you go to Israel, where everything is more reasonable from printers to editors to writers,” he said.

“A consumer will pay 20-30 percent less for a book published in Israel, and the level of scholarship, from research to proofreading, is very high. So if somebody in the U.S. has written a book, the right thing for him to do is look for a publisher in Israel. That’s the business side of the issue. The spiritual side is that Torah should come from Israel.”

In addition to “Kosher Jesus,” due out next week, the newest books by North Jersey notables rolling off Israeli presses include “Mitokh HaOhel: The Haftarot,” edited by Teaneck’s Rabbi Daniel Z. Feldman; “The Laws & Concepts of Niddah,” by Bergenfield’s Rabbi Zvi Sobolofsky; “Seven Steps to Mentschhood,” by Ben Porat Yosef (Paramus) school administrator Stanley Fischman; and “The Elephant in the Room,” by Rabbi Ron Yitzchok Eisenman of Passaic, among others.

Brooklyn native Matthew Miller acquired Koren Jerusalem, a venerable 50-year-old Israeli publishing company, in 2005. It now has an American warehouse and sales team, and partners with the new book divisions of Yeshiva University and the Orthodox Union. Some of its latest titles are particularly hot: The first printings of (British Chief Rabbi Jonathan) “Sacks Rosh HaShana Mahzor” and “Mesorat HaRav Siddur with Commentary by Rabbi Joseph B. Soloveitchik” quickly sold out.

“We weren’t selling sifrei kodesh [sacred texts] in America five years ago,” said Miller. “Demand has increased massively. We [now] have two home markets: Israel and North America.”

Koren’s Toby Press imprint for translated Hebrew literature can barely keep up with customers snatching up Yehuda Avner’s “Prime Ministers,” for which Koren has signed two movie contracts as well.

Tzvi Mauer of Urim Publications, also in Jerusalem, said the increasing number of books produced in Israel by English-speaking authors is partly a natural outgrowth of “a wide circle of teachers and scholars of very high caliber” having relocated to Israel from English-speaking countries. Many of them teach in post-high-school yeshivas and seminaries for English-speaking teens.

“If they want to go into writing or editing, they may find they understand the audience and the content better in their native language,” Mauer said.

Thus, Torah study books in English by teachers at Yeshivat Har Etzion, a well-known institution with a track for post-high-school students from overseas, “are doing extraordinarily well,” according to Koren’s Miller.

“Israel is becoming a stronghold of Torah learning worldwide,” said David Kahn, general editor of Feldheim Publishers, which has a large network of stores in Israel and New York selling its books for an Orthodox readership. “If you’re looking for the most knowledgeable men and women, you’ll find a large reservoir of them in Israel. You have well-known personalities such as Berel Wein, Shira Smiles, and Jonathan Rosenblum.”

Wein, formerly a pulpit rabbi in Monsey, is typical of North American scholars and rabbis who retire to Israel and “finally have the time and wealth of experience and information to sit and write,” said Mauer. “The authors we publish each year are generally divided up pretty evenly between those living in the U.S. and olim [immigrants] living in Israel, with a small percentage of authors in Canada, the U.K., Australia, and South Africa.”

Haber said this niche has become a specialty of Mosaica’s. “A lot of [older] rabbis, particularly pulpit rabbis, have a lot of books in them from all their experiences and Torah learning. When you organize their ideas and insights, they can get their message out in a way that is relevant to readers, and that’s a service we’re open to doing for rabbis — many of them from the Jewish Standard’s area of readership.”

Eisenman, spiritual leader of Passaic-Clifton’s Ahavas Israel congregation since 1997, included “very down-to-earth observations, on everything from Gilad Shalit to the Brooklyn child murderer, that will make you laugh and cry” in “The Elephant in the Room,” released at Chanukah time. “We expect it will sell thousands of copies,” Haber predicted.

“We publish many books by New Jersey rabbis,” added Ilan Greenfield, CEO of Gefen Publishing. Some of Gefen’s recent offerings include the “Unlocking the Torah Text” series by Rabbi Shmuel Goldin of Englewood; “Bringing the Prophets to Life,” by Rabbi Neil Winkler of Fort Lee; and “A Prophet for Today,” by Rabbi Steven Pruzansky of Teaneck.

At the Seforim Sale, Urim will debut “Majesty and Humility,” a new work on the teachings of Rabbi J.B. Soloveitchik with input from local scholars including Rabbi J.J. Schacter of Teaneck, along with “Torah Conversations with Nechama Leibowitz.” by Rabbi Benjamin Yasgur, former rabbi of Cong. Beth Tefillah, Paramus.

Kahn notes that at least 70 percent of Feldheim’s English-language books are bought by women. Accordingly, this publisher’s offerings for the North American market favor cookbooks, diet books, and “kosher” novels. Its newest is “The Bais Yaakov Cookbook,” edited by Batsheva Weinstein.

Though Israeli publishers do produce e-books, market research shows that Judaica consumers prefer the feel of an actual book, especially one they will use for prayer or Torah study. Miller said Koren’s consistent top-sellers are prayer books, and its Maggid imprint for Jewish thought is doing well with both older and newly issued works by philosopher-educator and Talmud translator Rabbi Adin Steinsaltz.

“Jews are readers,” said Miller, stating the obvious.

 

More on: Making book on Judaica

 
 
 

Popular book sale opens in a week

The Seforim (Books) Sale, Yeshiva University’s annual student-run event, has become the largest Jewish book sale in North America. This year it is scheduled for Feb. 5-26 in Belfer Hall, 2495 Amsterdam Ave., Manhattan.

Last year, more than 15,000 people browsed among some 10,000 discounted Judaica titles including cookbooks, children’s books, music and lecture CDs, educational software, and rabbinic and academic literature.

“We try to draw different crowds, by providing books people can’t buy anywhere else — including some from Israel,” said Sam Ulrich, the Los Angeles native running the sale this year.

 
 
 
 
 
 
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‘Joyful, jubilant,’ and sorely missed

A young woman’s death shakes North Jersey communities

On April 29, 22-year-old Stephanie Prezant of Haworth lost her life in a rock-climbing accident in upstate New York. While the community, however, is mourning the loss of this beloved young woman — whose safety equipment failed while climbing the Trapps Cliff area of the Mohonk Preserve — they also are remembering the joy she brought to others.

“She was very funny, always trying to make people laugh,” said longtime friend Anna Kaminsky, from Englewood Cliffs. “I’m glad that at the funeral, people were able to capture that.”

Conducted by Rabbi Mordecai Shain, executive director of Lubavitch on the Palisades, the funeral was held on May 1 at the Kaplen JCC on the Palisades.

 

‘Historic partnership’ recalled

Rosenwald Schools had national impact

In the late 1800s, seeking funds to build Alabama’s Tuskegee University — then Tuskegee Normal School — the author and educator Booker T. Washington went up north to solicit help from known philanthropists. Among them was Chicago resident Julius Rosenwald, president of Sears, Roebuck, and Co.

“A lot of northern philanthropists were looking to help out with education in the South,” said Tracy Hayes, field officer and project manager for the Rosenwald Schools Initiative of the National Trust for Historic Preservation.

In the end, she said, Rosenwald’s contribution would help not just Tuskegee, but the cause of public education throughout the south — and the nation as a whole. Through his efforts, some 5,000 schools were opened for African American children, some of which still function today.

 

He saw a need

Outdoor sanctuary earns Ben Sagerman an Eagle Badge

If leadership means to see a problem where no one else does, and then take the initiative to solve it, Ben Sagerman is definitely a leader.

The 17-year-old high school junior loved the experience of outdoor prayer he experienced at the Union for Reform Judaism’s Camp Eisner — and wanted to make that experience possible for his fellow congregants at Temple Avodat Shalom in River Edge.

So he built an outdoor sanctuary, a small ampitheater, in an empty space on Avodat Shalom’s property.

 

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“You’re looking at 40 to 50 years in prison,” said Molinelli, addressing the “person or persons who are doing this act” at a Wednesday afternoon press conference.

“Turn yourself in and end this now,” he said. “We will ultimately solve this crime and make arrests.”

Around 4:30 a.m. Wednesday morning, several Molotov cocktails were thrown at Congregation Beth El, an Orthodox synagogue on a quiet residential street in Rutherford. One entered the second floor bedroom of the congregation’s rabbi, Nosson Schuman, and ignited his bedspread.

 

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From praise to anger, Jewish response to Obama’s speech runs the gamut

WASHINGTON – From accolades like “compelling” to accusations like “Auschwitz borders” to radio silence, to label the Jewish response to President Obama’s speech on Middle East policy as diverse understates matters.

The very breadth of the Middle East policy speech — 5,600 words and covering the entire Middle East and decades of history — helps explain the wildly divergent responses from Jewish groups and opinion shapers, even among some who are otherwise often on the same page.

One could as easily pick out points for Israel — slamming the Palestinian Authority’s pact with Hamas as well as its bid for unilateral statehood — as one could the demerits — for many, the most explicit endorsement of the pre-1967 lines as the basis for future borders by any American president.

 
 
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